Supermetrics is a data pipeline for teams with a BI stack; NexPulse is the workspace itself, priced in SGD and supported from Singapore.
Supermetrics moves marketing data from 200+ sources into Google Sheets, Looker Studio, Power BI and data warehouses, from USD 49 a month. NexPulse connects 7 channels and does the work inside one workspace: plain-English AI analysis, content and creative generation, scheduling and reporting, from SGD 60 a month with Singapore-based support.
Supermetrics describes itself as: “Supermetrics connects marketing data, reveals what works, and lets you act on it in one platform.”
Supermetrics details from its public site on 30 September 2026. Prices exclude tax.
| Criteria | NexPulse | Supermetrics |
|---|---|---|
| What it is | All-in-one marketing workspace: AI analysis, content and creative generation, scheduling and cross-channel reporting for 7 channels. | A marketing data pipeline: connectors that move data into Sheets, Excel, Looker Studio, Power BI, BigQuery, Snowflake and other destinations, plus Supermetrics Studio for reports. |
| Best for | Agencies and in-house teams in Singapore that run paid and organic channels and want analysis plus output in one tool. | Teams with analysts or a BI/warehouse stack who want raw data from many sources in tools they already use. |
| Starting price | From SGD 60/month (Starter); SGD 50/month billed annually. Growth SGD 180, Pro SGD 380. | Starter USD 49/month billed monthly (USD 39 billed yearly); Growth USD 199 (159); Pro USD 499 (399); Enterprise on quote. |
| Currency | SGD, so no foreign-exchange fees on Singapore cards. | USD (EUR shown for some add-ons). Helsinki-based company. |
| Free trial | 14 days, no credit card. 25 credits to test the AI tools. | 14 days, no credit card required. |
| Data sources | 7: Google Ads, GA4, Google Search Console, Facebook Ads, Instagram Ads, TikTok, YouTube. Google channels from the Growth plan. | 200+ connectors across paid media, social, web analytics, e-commerce and more. |
| AI analysis | PulseAI: ask questions in plain English and get cross-channel answers and recommendations (3-5 credits per query). | Supermetrics Studio with monthly AI credits (4,000 on Starter, 12,000 on Growth, 18,000 on Pro); data can also be sent to ChatGPT, Claude, Gemini Enterprise and Copilot. |
| MCP / AI-assistant access | Read-only MCP connector for Claude and any MCP-compatible assistant; OAuth sign-in; included in every plan. | Supermetrics MCP, plus ChatGPT, Claude, Gemini Enterprise and Copilot as data destinations. |
| Content & creative generation | Content Lab (posts, ad copy, email) and Media Gen (AI images and video) built in. | Not listed. |
| Publishing & approvals | Approval workflows and a scheduling queue for Facebook, Instagram, TikTok and YouTube. | Not listed. |
| Reports & export | Matrix cross-channel KPI table with CSV/PDF export; AI performance reports. | Templates and charts in Supermetrics Studio; data delivered to your spreadsheet, BI tool or warehouse. |
| White-label client reports | Not a focus. Exports are CSV/PDF from Matrix; there is no branded client portal. | Via the destination tool you report from (e.g. Looker Studio). |
| Seats & workspaces | 1 seat included; extra seats SGD 25-80/month. 1, 3 or unlimited workspaces by plan. | By plan. |
| Support | Singapore-based team; email and WhatsApp. | Helsinki, Finland; European and US hours. |
Entry prices are close: Supermetrics Starter is USD 49 a month billed monthly, NexPulse Starter is SGD 60. The difference is what you get. Supermetrics delivers data to another tool, while NexPulse includes AI analysis, content and creative generation and scheduling in the price, in SGD.
Yes. Teams with a warehouse or BI stack can keep Supermetrics as the pipeline and use NexPulse for day-to-day analysis, content and publishing across Google, Meta, TikTok and YouTube.
NexPulse exports the Matrix KPI table to CSV or PDF. It does not push data into spreadsheets or warehouses on a schedule; that is what Supermetrics is built for.
Supermetrics details were taken from its public website on 30 September 2026 and may have changed since, so check the pages below before deciding. Prices exclude tax. Supermetrics is a trademark of its owner; NexPulse is not affiliated with or endorsed by Supermetrics. NexPulse details match our pricing page.
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