Looker Studio is a free canvas that needs a builder and paid connectors for non-Google data; NexPulse is a finished workspace with AI analysis, content and publishing.
Looker Studio is free and connects natively to Google Ads, GA4, Search Console and YouTube; Meta and TikTok data needs third-party connectors, and someone has to design and maintain every dashboard. NexPulse comes ready-made for 7 channels: connect through the sign-in screens of Google, Meta and TikTok, ask PulseAI questions in plain English, generate content and creatives, schedule posts, all from SGD 60 a month with Singapore-based support.
In short: Google’s free dashboard and report builder, with a Pro subscription per user per Google Cloud project.
Looker Studio details from its public site on 30 September 2026. Prices exclude tax.
| Criteria | NexPulse | Looker Studio |
|---|---|---|
| What it is | All-in-one marketing workspace: AI analysis, content and creative generation, scheduling and cross-channel reporting for 7 channels. | A dashboard and report builder. You design the visuals; data comes from Google connectors or third-party partner connectors. |
| Best for | Agencies and in-house teams in Singapore that run paid and organic channels and want analysis plus output in one tool. | Teams in Google’s stack with someone who can build and maintain dashboards, and a budget of zero for the tool itself. |
| Starting price | From SGD 60/month (Starter); SGD 50/month billed annually. Growth SGD 180, Pro SGD 380. | Looker Studio is free. Looker Studio Pro is a paid subscription billed per licensed user, per Google Cloud project, about USD 9 per user per month at the time of writing. |
| Currency | SGD, so no foreign-exchange fees on Singapore cards. | USD (Google Cloud billing). |
| Free trial | 14 days, no credit card. 25 credits to test the AI tools. | Standard edition is free indefinitely. |
| Data sources | 7: Google Ads, GA4, Google Search Console, Facebook Ads, Instagram Ads, TikTok, YouTube. Google channels from the Growth plan. | Google-owned connectors are free (Google Ads, GA4, Search Console, YouTube Analytics, Sheets, BigQuery). Meta Ads, TikTok and most non-Google sources need partner connectors, typically paid subscriptions. |
| AI analysis | PulseAI: ask questions in plain English and get cross-channel answers and recommendations (3-5 credits per query). | Not a core feature; Looker Studio is a visualisation tool. Google is adding Gemini assistance to the Pro edition. |
| MCP / AI-assistant access | Read-only MCP connector for Claude and any MCP-compatible assistant; OAuth sign-in; included in every plan. | Not listed for Looker Studio. |
| Content & creative generation | Content Lab (posts, ad copy, email) and Media Gen (AI images and video) built in. | Not offered. |
| Publishing & approvals | Approval workflows and a scheduling queue for Facebook, Instagram, TikTok and YouTube. | Not offered. |
| Reports & export | Matrix cross-channel KPI table with CSV/PDF export; AI performance reports. | Fully custom dashboards, scheduled email delivery and PDF export, once someone has built them. |
| White-label client reports | Not a focus. Exports are CSV/PDF from Matrix; there is no branded client portal. | Custom branding on anything you design yourself. |
| Seats & workspaces | 1 seat included; extra seats SGD 25-80/month. 1, 3 or unlimited workspaces by plan. | Free edition: unlimited. Pro: per user, per project. |
| Support | Singapore-based team; email and WhatsApp. | Community and documentation; Google Cloud support with Pro. |
The tool is free; the dashboards are not. Someone has to design, connect and maintain them, and Meta or TikTok data needs paid partner connectors. NexPulse is ready-made for 7 channels, adds plain-English AI analysis, content and creative generation and scheduling, and starts at SGD 60 a month.
Yes. Many teams keep a Looker Studio dashboard for a specific board or client view and use NexPulse for daily analysis, content and publishing. NexPulse exports the Matrix table to CSV, which Looker Studio can read via Google Sheets.
Yes, on the Growth and Pro plans. Starter covers Facebook Ads, Instagram Ads, TikTok and YouTube; Google Ads, GA4 and Search Console are added on Growth.
Looker Studio details were taken from its public website on 30 September 2026 and may have changed since, so check the pages below before deciding. Prices exclude tax. Looker Studio is a trademark of its owner; NexPulse is not affiliated with or endorsed by Looker Studio. NexPulse details match our pricing page.
No credit card required. Full access from day one.
14-day free trial · No credit card required
