| What it is | All-in-one marketing workspace: AI analysis, content and creative generation, scheduling and cross-channel reporting for 7 channels. | A client-reporting platform: white-label dashboards and reports, client portal, goals and alerts, SEO rank tracking add-on. |
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| Best for | Agencies and in-house teams in Singapore that run paid and organic channels and want analysis plus output in one tool. | Agencies whose main deliverable is a branded dashboard per client, especially SEO-led agencies. |
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| Starting price | From SGD 60/month (Starter); SGD 50/month billed annually. Growth SGD 180, Pro SGD 380. | USD 20 per client per month, billed annually; Enterprise pricing from 25+ clients. Add-ons: Rank Tracker USD 41.67/month per 500 keywords, AI Tracker USD 20.83/month per 250 credits. |
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| Currency | SGD, so no foreign-exchange fees on Singapore cards. | USD, CAD, AUD, NZD, GBP or EUR, but not SGD. Toronto-based company. |
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| Free trial | 14 days, no credit card. 25 credits to test the AI tools. | 14 days, no credit card; 30-day money-back guarantee. |
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| Data sources | 7: Google Ads, GA4, Google Search Console, Facebook Ads, Instagram Ads, TikTok, YouTube. Google channels from the Growth plan. | 85+ integrations. |
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| AI analysis | PulseAI: ask questions in plain English and get cross-channel answers and recommendations (3-5 credits per query). | Ask AI, AI Summary in reports and AgencyAI commentary; MCP access. |
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| MCP / AI-assistant access | Read-only MCP connector for Claude and any MCP-compatible assistant; OAuth sign-in; included in every plan. | MCP access included. |
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| Content & creative generation | Content Lab (posts, ad copy, email) and Media Gen (AI images and video) built in. | Not listed. |
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| Publishing & approvals | Approval workflows and a scheduling queue for Facebook, Instagram, TikTok and YouTube. | Not listed. |
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| Reports & export | Matrix cross-channel KPI table with CSV/PDF export; AI performance reports. | Automated scheduled reports and dashboards, unlimited per plan. |
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| White-label client reports | Not a focus. Exports are CSV/PDF from Matrix; there is no branded client portal. | Yes: custom domain, logo, colours, email and a client portal. |
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| Seats & workspaces | 1 seat included; extra seats SGD 25-80/month. 1, 3 or unlimited workspaces by plan. | Unlimited staff and client users; you pay per client. |
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| Support | Singapore-based team; email and WhatsApp. | Email and chat; Toronto, Canada. |
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