Judge it against the hours it removes, not against a per-seat price. The trap is per-data-source pricing, where the bill rises with every channel and client rather than with the value delivered, so a growing agency can find reporting costs scaling faster than its revenue.
What actually drives the cost?
The pricing model, more than the headline figure. Reporting tools are commonly priced per data source, per connected account, or per client workspace, and each of those scales with something an agency wants to grow.
A tool at a modest monthly price can become one of the larger line items once it is multiplied by six channels across a dozen clients, without the agency ever choosing to spend more.
How do you compare tools on a fair basis?
Price the whole job, not the entry tier. Take the channels you actually connect and the number of clients you actually run, and work out the annual figure for each tool on that basis.
- Count every data source you connect per client, not per tool.
- Multiply by clients, because most pricing does.
- Add seats for everyone who needs access, not just the person who builds reports.
- Compare annual totals, since annual billing is where the discounts sit.
What is the reporting time worth?
This is the number most agencies never work out, and it usually dwarfs the software. If a monthly report takes half a day per client and you run ten clients, that is a working week a month spent assembling data.
Costed at whatever that person's time is worth, the comparison changes shape. The question stops being whether a tool is affordable and becomes whether it removes more cost than it adds.
Where does NexPulse sit?
Starter is SGD 60 a month, Growth SGD 180 and Pro SGD 380, with annual billing at roughly 17% less. Each plan includes one seat, with extra seats priced per plan.
The Google connections — Google Ads, Analytics 4 and Search Console — require Growth or Pro. Everything is priced by plan rather than by data source, so adding a channel does not change the bill.
Frequently asked questions
- Is a free tool not good enough?
- For a single client with patience, often yes. The costs appear at scale: free tools tend to shift the work to the person assembling the report, which is the expensive part rather than the cheap one.
- Should reporting be billed to the client?
- Many agencies do, as part of a retainer. It is worth knowing the true cost per client first, including the time, so the line item reflects something real.
- How do I compare NexPulse with Supermetrics or Whatagraph?
- There is a comparison page for each, with the pricing model and channel coverage side by side, checked against their own published pages.